For All My Life I’ll Feel It: Lack of Empathy Kills User Adoption

Check out For All My Life I’ll Feel It: Lack of Empathy Kills User Adoption by Sameer Bendre. Here is an excerpt:

User adoption is the Holy Grail. Yet, it eludes you, and you don’t know why. Your software or app is brilliant. Everyone on your team says so. Management is over the moon. Months later, it’s basically an icon or tile sitting on a screen, ignored and idle. What happened?

Software delivery…

The full article is available here.