Give Permission to Complain

by Arnold Burian

Check out Give Permission to Complain by Cindy Alvarez. Here is an excerpt:

Your customers don’t complain enough. (I know, that can feel awfully hard to believe sometimes.)

If they did, you’d know all the interactions that frustrate them. You’d know where you’ve inadvertently forced them through three extra clicks every single time they need to use that feature. You’d…

The full article is available here.

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