Check out Avoiding Enterprise App Hate With Speed, Agility and…Marketing? by Matthew Revell. Here is an excerpt:
Think enterprise app hate squared. The prevailing attitude in development circles is that marketing is an unnecessary evil that plagues the rest of an organization. Developers, engineers, R&D mostly see it as a useless discipline full of silver-tongued (or fingered) slicksters who wouldn’t…
The full article is available here.
