Check out How to define purpose for an Agile team? A practical guide to defining purpose and aligning with your organization’s goals by vasco. Here is an excerpt:
As a Scrum Master, we are often worried about what goes on with the teams we work with.
We care about the people. We help the team communicate, collaborate so that they can achieve the team’s goals.
However, we often don’t work on a larger goal: the goal of the organization that needs that…