Playing Whack-A-Mole With Risk

Check out Playing Whack-A-Mole With Risk by Scott Sehlhorst. Here is an excerpt:

Man playing whack-a-mole carnival game

Assumptions are interesting things – we all make them all the time, and we rarely acknowledge that we’re doing it.  When it comes to developing a product strategy – or even making decisions about how best to create a product, one of these assumptions is likely to be what causes us to fail….

The full article is available here.