Check out How to Nudge People Toward Dragons by Dan Rockwell. Here is an excerpt:
Opportunity often knocks before you’re ready. A brief dialog from the movie, The Lord of the Rings: The Fellowship of the Ring, illustrates the power of “nudges”. Frodo Baggins: “Before you (Gandalf) came along, we Bagginses were well thought of. We never had any adventures or did anything…
The full article is available here.
