Strategic Options for Mature Products

Check out Strategic Options for Mature Products by Roman Pichler. Here is an excerpt:

What Maturity Means

A product is mature if it has stopped growing: The benefits it creates no longer rise. Instead, they have started to stagnate. In terms of the product life cycle model, the product has left the growth stage and entered maturity, as the following picture shows.

Product Life Cycle with Maturity Focus

To find out if…

The full article is available here.