Cause & Effect and Product Risk

by Arnold Burian

Check out Cause & Effect and Product Risk by Scott Sehlhorst. Here is an excerpt:

When deciding how to invest in your product, you need to take into account the risks that your investments will not return the outcomes you desire. One class of risks is business risk,  and in product management we can influence the business risk of invalid intentionality – what I could call…

The full article is available here.

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