Check out Meat eater’s non-dogmatic guide to becoming more vegetarian by Henrik Kniberg. Here is an excerpt:
If you are a meat eater and you want to become more of a vegetarian (or at least eat more plant stuff and less meat stuff), and you kind of struggle with that because meat tastes good and you’re used to eating it, then this guide is for you! A short pragmatic guide for the aspirational…
The full article is available here.