Selling your Project to Executives

by Arnold Burian

Check out Selling your Project to Executives by Gina. Here is an excerpt:

Sometimes we have an idea for a project that we know is valuable and of benefit to the organization, but we can’t get it started. It seems no one is interested. In talking with clients, I often find that those great ideas don’t move forward because they haven’t sold the idea to the purse…

The full article is available here.

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