Check out For Startups, Free Is Stupid by Jurgen Appelo. Here is an excerpt:
As a scaleup, you can offer free access to your products and services as a marketing technique. But as a startup, you need to know a.s.a.p. what people are willing to pay for.
Coffee and Cookies
Someone once tried to charge me €9 for an undrinkable caffe latte. It was in a fancy hotel in…