Check out Mobile Shouldn’t Be an Afterthought: Best Practices for Implementing a Multi-Channel Strategy from the Start by Eric Tieniber. Here is an excerpt:
With any new application development targeting consumers, mobile apps are expected. While being multi-channel is a powerful capability, simply trying to build every bit of functionality in an app for every device is wasteful. Instead, when you consider your multi-channel strategy, follow these…
The full article is available here.
